How to get traffic with original content

How to get traffic with original content

1. Plan & structure

When creating content for a site, it is always a good idea to start from your targeted user’s point of view. If you know how to target your visitors you might have an idea about what kind of content your visitors want to see. Some visitors like erotic stories, while others just want to see erotic pictures and videos. Make sure that you offer all of your visitors something they will find relevant and interesting.

We recommend making a list of the type of content you want to appear on your site. Think about how the content will fit with your user’s desires and interests. Since the goal is to have users visit the site frequently, it’s also important to add new content on a regular basis. This way there is something new each time your users visit the site. This can be easy or difficult depending on your chosen type of content, but in all cases perseverance is needed.

Making a plan might help you clarify what you need to add and when. A content marketing plan should provide you with some guidance about the process of content creation. Some questions you might want to answer in your plan are:

• What is the purpose of my content?
• What type of content do I want to add?
• How often do I want to add content?
• How do I meet my quality standards?
• Where do I get my content?

Having a plan helps you know when you have to add content, what type of content that is and for what purpose you’re adding it. Continuously adding content without a set structure can be a bit overwhelming.

Part of the structure is the quality and style of content that you want to publish. The quality of content wildly varies. For example, when talking about photos, you can go from cheap and sleazy (some amateur pictures) to stylish and posh (professional pictures). Both quality levels will interest a large user base, but not all users like all quality levels.

2. Types of content

To fill up your website and make it worthwhile for users to visit, it’s essential that you have content. The higher quality and more original content your site has, the bigger the chance your visitors have to find something that interests them, and the more popular your site will be.

2.1. Text content

Text content is the easiest content to create. It’s quick, you don’t need any tools and it is also very good SEO wise. There are several different types of textual content that you can generate:

News

News articles can be about anything as long as it is closely related to the subject (niche) of your site. For example, topics you could write about are:

• New product releases
• Performer or actress related news
• New sites in your niche
• New technologies relevant for your niche
• Entertainment news for your niche
• Top 10 most popular products/performers/sites in your niche

Descriptions about performers

As there are many performers in many different niches and job categories, a good idea is to introduce some of the performers in your niche to the visitors with a nice description or with information about which site or in which video you can find them, etc. Try to be as thorough as you possibly can. If you can contact the performer and get an interview as well, that would be totally awesome! Add photos and videos to make these introductions even more interesting. Some types of performers to write about are:

• Cam girls / boys
• Porn actors / actresses
• Glamour models

Interviews

Visitors are often interested in real stories from people working in the adult industry. Therefore, having access to unique content in the form of interviews could add serious value to your site. Some people that might be beneficial to interview are:

• Performers
• Site owners/managers
• Web designers
• Cameramen
• Video producers
• Publishers
• Shop staff
• Studios

Erotic stories

The art of writing is a skill that definitely helps when it comes to writing erotic stories. As erotic stories are meant to stimulate the imagination and increase arousal, it is important that these stories be well-written. Erotic stories can be about basically any subject, this opens endless possibilities to create great content. Normally erotic stories are simply text without images, but you might consider another approach by complementing the story with images.

Reviews

People like to learn which products are good or bad from other people and the adult business is no exception. If you want to write reviews about products, sites, videos or anything else, it is best if you actually have experience with the subject of your review.

Try to structure each of your reviews, so people can easily recognize your review and see the difference from other review sites. An important part of the review is to give your personal opinion and not only describe the site or product. Reviews that seems to work well often have (most of) these items:

• Introduction/summary
• Rating overall
• Rating per subject (depending on the type of product/site)
• Date of the review
• Data of any update
• Technical info / specification
• Review description
  • First impression
  • Pros vs Cons list
  • Opinion
  • Price
  • Competitors
• Conclusion

These points are best used when you create reviews yourself. When you want your users to create reviews, you might want to keep the format a bit simpler.

Blog

A blog is a nice way to generate regular articles about a wide variety of subjects. In a blog you don’t have to stick to one topic, you can write about anything that you think might interest your visitors. Whether it is some news, something funny, your recently discovered hidden treasure or an overview of one specific performer, a blog is perfectly suitable.

It is recommended to create articles that have serious volume when they are text-only. As a rule of thumb, use at least 250 words. Obviously, if you will use images and videos, this is not always necessary.

Analysis / studies

If you are a webmaster who likes to research, collect data and analyze something more in-depth, then you will find different studies and analyses useful as they offer you some much needed insight into the adult industry. Of course, you might consider sharing your findings and analysis on your site. After you create a nice article about your findings, accompanied with explanatory images and/or videos, you will definitely target a specific group of visitors.

Tutorials & tips

Helping people by offering tutorials for certain products, sites, tools or anything else will surely give you a solid fan base. Adding tips about how to maximize benefits from websites also brings more value to your website. And more value means more traffic. A few ideas for tutorials & tips are:

• How to get the most out of your free credits
• How to find the cheapest performers
• Avoid rudeness, be respectful
• Don’t get tricked into pre-selected cross-sells.

Top 10 lists

People like Top 10 lists. You can find Top 10 lists about almost any subject and they’re popular because they’re easy to scan and they save people time since the users don’t have to compile a list themselves. By making your own adult Top 10 lists, you may attract a large number of visitors. You can decide if you want to go for objective, factual or subjective lists.

Topics for these lists can vary. A few suggestions:

• Best (site, performer, video, gallery, etc.)
• Biggest (sites, toys, collections, penises, boobs, ass, etc.)
• Smallest (toys, penises, boobs, etc.)
• Most expensive (toy, video, site, etc.)
• Prettiest (model, actress, etc.)
• Cheapest (site, product, etc.)
• Worst (site, video, performer, etc.)

2.2. Picture content

For many people, the adult industry is all about visual gratification. Therefore, many visitors want to see images and videos, especially on adult sites. This means that photo content is a very good choice for your site. The types of content to consider for your adult site are:

• Nude/erotic galleries of girls/men
• Pics of everyday life of performers
• Erotic cartoons / illustrations
• Funny pictures
• Infographics (based on info/data)

Try to give the pictures on your site relevant names whenever possible.

2.3. Video content

The most popular type of adult content that people enjoy are videos. There are many sites with all sorts of adult videos that attract millions of visitors each day. If you have the opportunity to add videos to your site, you will also definitely add value for your users. A few examples of video content you can use are:

• Teaser videos (of cam performers)
• Introduction videos (of longer, full videos)
• Review videos (of websites, products, apps, etc.)
• Tutorial / explanation videos (of sex toys, websites, apps, sex instructions, etc.)
• Interviews (see the topic under textual content for examples)

3. Where to get content

The first question that you might have when starting a website as a webmaster is where to get content from. As a webmaster, there are a few ways to get your content:

• Create yourself

This is by far the most difficult way to get content, but it is also the best way to get unique content. Content that you create yourself can be anything; from a blog post about an experience you had or a review about something you read. But you can also create a video in which you introduce a product, site or anything else. Use your creativity to create original, unique and quality content. If you manage to create something that is remarkable and worth sharing, it might even go viral and generate a lot of free traffic for you.

• Free offers from paying sites

Many paying sites that offer picture or video content, also offer a limited set of pictures and videos that affiliates can use for free. Often these are high quality picture galleries and short introduction videos that can be placed on your site with a link to the paying site. The benefit is that you get free content, but the downside is that you have to link to another site. So, you must consider if that site is relevant and interesting for your visitors.

• User generated content

Some of the most popular sites (not only in the adult industry) allow their visitors to add content to the site. This means that the content is provided BY users, FOR users. This is great because you don’t have to create any content yourself. But you do have to monitor what the users place on your site. Otherwise, there could be legal implications if they upload something that is illegal or that they simply took from another website or source.

• Bought content

Another way to get content is to buy it from other sources, like other websites. The advantage of this method is that you have the rights to use and publish it. You could also hire content writers that will create content for you and your site.

• Stolen or ’borrowed’ content

Don’t take content from other sites or sources without written permission stating you can use it. Copyright infringements can get you into big trouble, not only with the law, but a DMCA (copyright) complaint might also hurt your SEO rankings.

If you do need to reuse content from another site, the least you should do is to add a link to the source. This does not mean they are OK with it, but the consequences might be a bit friendlier since you are acknowledging that you copied it.

In order to keep things legal, bear in mind that using content that you are not allowed to is illegal. We ask you to adhere to the laws of the country you reside in and also to the rules and regulations detailed in our Terms of Service.

4. Optimize content for SEO

When you create content you want that content to be easily indexed by search engines like Google. Search or organic traffic is free and therefore brings the best return on investment (ROI). Without going into details about SEO in this article, we would like to point you to a few important aspects to take in consideration when creating content.

So, here’s a list of the some important SEO tips:

• Create quality content
• Use proper on-page headings, like H1 (only one), H2, H3, etc.;
• For images, use descriptive file names (if possible);
• For images, use a relevant, descriptive ALT attribute;
• Use internal links from one page to another within your site;
• Use relevant, descriptive link texts;
• Create an attractive meta title and limit it to 60 characters;
• Create a relevant meta description and limit it to 150 characters;
• Use friendly URLs;
• Use structured data (rich snippets) for videos;
• Avoid duplicate content;
• Add a breadcrumb path with structured data;
• Make your site mobile friendly;
• Make sure search engines have full access to all files, including CSS and JavaScript.

If you want to learn more, please read our adult SEO articles.

5. Promo tools

AWE offers loads of promo tools to rely on, whatever your site's nature may be. As we mentioned earlier, though, don't over-stuff the page with ads as your own content is worth as much as the tools promoting your performers.

There are some promo tools though, that by themselves qualify as profitable added content to your site.

• The most important and most effective promo tool to add is the Live Feed that is able to provide unique, live content and is also highly customizable.
• A Live Feed selection is also available in the Slide Bar tool, it offers customized content and can be placed anywhere on your site.
• Another versatile tool due to its customization options is the Custom Iframe. It provides valuable content of performers and you are free to decide all the attributes you wish to display: color scheme, number, width and distance of the boxes, you can select your category and even personalize the thumbnails by revealing or hiding model names. The Custom Iframe is especially recommended if you have a responsive site.
• Provide visitors with an extensive amount of information on the models with the XML Feed. An extensive amount of performer details: name, willingness,sexual preference, photos, categories and subcategories, price, sex, age, weight, height, online status, hair color and length, eye color, ethnicity, bio and languages are displayed and supply a great deal of content to your site. If you have a list page, you can expand by the use of an XML Feed.

Next we are going to discuss the prospects of retaining and converting your visitors. If you have any questions or would like to share your opinion, all feedback are welcome in the Comments section below!